I am sure you can rattle off a list of French designers you love. From Chanel to Yves Saint Laurent, Paris has been a hub for renown fashion designers for decades. We wanted to shed some light on French designer brands other than the major fashion houses we all know and love. These twelve brand epitomize modern French fashion, and we think you should know more about them.
IRO
IRO writes a feminine and modern silhouette between understated luxury and comfort. Driven by its taste for excellence and its sense of style, the house is fully focused on the design and quality of products, all at the service of its customers.
We especially love the understated elegance of the Balea Dress ($180) from IRO. The draping of the jersey fabric is a simple detail that complete elevates the entire garment.
A.P.C.
Difficult to put the A.P.C. collections (forty in twenty years) into words, these clothes, discreetly suiting the occasion, giving a fleeting demeanor, adding glamour to dusk, and they simply look like those who wear them, mostly impalpable, half dissident and half trend setter, urban evanescent and wanderers full of idiosyncrasies.
The clean lines of A.P.C.’s Shirley blouse ($220) prove that a piece does not have to be covered in floral and frills to be feminine. By choosing to highlight just one element, the flared three-quarter sleeves, the blouse makes even more of a statement.
The Kooples
This season, The Kooples and Emily Ratajkowski are immsering us in a slightly retro Californian ambiance, bathed in light and energy, with Palm Springs as a backdrop.
Nab a piece from their gorgeous SS18 collection while you can! We especially love their Rosa Rosa dress ($375) for a casual summer date.
Isabel Marant
The series features Anna Ewers and Luc Defont and the disarming power of a truly real, naturally spontaneous vibe. A new serenity that’s still rock n roll.
The new Isabel Marant x Jurgen Teller SS18 collection features numerous ulta-cool pieces. If we had to pick a favorite, it would likely be the futuristic vibes of the Richie Waterproof Hooded Top ($930).
Pierre Hardy
For the Summer 2018 Atelier, Pierre Hardy imagines a vibrant and playful collection built around two themes, swathes and silk. Genuine guideline to the collection, colour brings out volumes and shapes throughout the models.
Give your feet those summer vibes with these spectacular Yayio Mules ($725) from Pierre Hardy. You will be right on trend with their bold pairing of pink and red leather.
Carven
For its CarvenSS18 show, Carven gave carte blanche to New York collective Bad Behavior, which brought its alternative and lively vision to the event.
While we adore the chambray pieces in their SS18 show, there is something magical about the collection’s Japanese Canvas Dress ($550).
Maison Kitsune
The Maison Kitsuné man and woman resonate with this perfect balance between tradition and modernity, comfort and simplicity, chic and laid-back.
Maison Kitsune’s Bandana Heart Collection is the epitome of this perfect balance. The Flower Stripes Dress ($180) manages to both be chic and adorable at the same time!
Agnes B
A glance, a caught moment, a source of inspiration… the Breton beaches, the neon lights of Tokyo, the graffiti of the streets of New York or the bridges of Paris… agnès b.’s photographs are part of all her collections. She prints them in France, on her clothes which she considers as another form of art.
Agnes B’s photos create a gorgeous printed pattern on these Magnolias trousers ($395). Wide-legged trousers on on trend this season, so buy a pair of your own!
Ami
AMI’s Spring Summer 2018 collection is an ode to Parisian-cool and the vibrant colorful energy of the capital. Silhouettes are relaxed for summer. Easy styles flirt with technical materials and graphic prints.
Andrea Crews
Andrea Crews shifts the codes of fashion, thanks to its innovative approach of upcycling and streetwear couture style. Andrea Crews’ style is oversized, unisex, colorful and bold, he plays with mixes of materials, strong prints and the diversion of dress codes.
Poys & Pirls
Only limited products.
New lines every three months.
Made in Europe since day one.
The limited releases of their items make Poys & Pirls desirable for those in the know. We are partial to the LETO ($48) tee available now.
Claudie Pierlot
I don’t like showing off or trying to be seductive. I’m always myself. – Claudie Pierlot
We are in love with the preppy perfection of their Recontre Vichy Dress ($288). Think of all the places you could wear this charming summer dress!
So, tell us, which of these French designer brands is your favorite?
