The presentation took place at the new Lands’ End store located right in the heart of Soho. As I entered the store, models were standing on cubes wearing pieces from the new collection. One of the models immediately caught my eye because she was wearing this beautiful jacquard suit that was so luxurious and a must have item on my list. From the moment I stepped foot into Lands’ End, I was instantly impressed and knew I was in for a treat. As I made my way though the store, I passed by tables and racks filled with contemporary designs and slim silhouettes. I also came across the classic Lands’ End clothing that reminded me of my childhood. I love the fact that the brand is expanding and appealing to a larger audience yet still staying close to their roots as they have kept many of their original styles.
As I continued to walk though the store I was immediately drawn to this beautiful, sophisticated lady dressed in a stunning orange dress. I instantly recognized her…it was Federica Marchionni, the former president of Dolce & Gabbana U.S. Federica is now the designer of Canvas by Lands’ End. I approached Federica and she told me about the direction the company was headed and how she wanted to bring trendier and savvy styles to Lands End in order to cater to a wider audience and younger crowed. Her goal was to bring freshness to the new collection and that’s exactly what she did! Canvas by Lands’ End now has everything from classic pencil skirts, to boyfriend shirts to jumpsuits and off-the-shoulder crop tops. This is such a great collection and I can’t wait to see what else they have in store for the brand. Canvas by Lands’ End has officially landed; welcome to a new form of luxury!