Chanel’s Latest Fragrance: Gabrielle

Chanel went fifteen years without releasing a new fragrance, so expectations for their new release was high.  The launch of Chanel’s newest fragrance, named Gabrielle, marked the beginning of a new era in Chanel’s perfume history.  Actress Kristen Stewart is the face of the perfume, embodying the female rebel at heart that the scent captures.  The fragrance’s namesake was something of a rebel herself: Gabrielle “Coco” Chanel.

The Inspiration


The name tells a story. The story of Gabrielle Chanel. The story of the woman before she was Coco, the designer. A rebel at heart, Gabrielle freed herself to become the woman she wanted to be. A woman as radiant as the fragrance she inspired.


Coco Chanel is as iconic as the pieces she designed.  While true fashion lovers can instantly recognize the shape of a Classic Flap Bag or a bottle of Chanel No. 5 perfume, nearly everyone in the world is familiar with the name Coco Chanel.  Fewer people know the story of Gabrielle Chanel, the young woman who would become the iconic Coco.  Gabrielle’s origins were humble, born to an unwed laundry woman and later growing up in an orphanage.  These poor beginnings would shape Gabrielle into a strong, resilient woman — but one who never lost sight of her femininity.

The Bottle


Chanel's Latest Fragrance: Gabrielle
Photo courtesy of Chanel


Luxury is what you don’t see.  Gabrielle Chanel


The silhouette of the bottle is strikingly similar to that of the classic Chanel No. 5 bottle.  Designed by Sylvie Legastelois, head of packaging and graphic design creation, the thin glass of the bottle allows plenty of light to shine though.  The metallic color of the stopper and label sits somewhere between gold and silver, without really being either color.  There is no mistaking this perfume as being anything other than Chanel.

The Fragrance


Chanel's Latest Fragrance: Gabrielle


Perfumer Olivier Polge, in collaboration with the CHANEL Fragrance Creation and Development Laboratory, composed the ideal white flowers.  The only flower that could embody the unrestrained femininity of Gabrielle Chanel herself.


Gabrielle is a classic floral perfume.  Creamy tuberose and fresh orange blossom blend with exotic jasmine and ylang-ylang.  As with the iconic Chanel No. 5 perfume, Chanel sources the flowers used in Gabrielle from Grasse.  This on site cultivation allows Chanel the utmost control over the ingredients used in the perfume.

How to Wear Gabrielle


Chanel's Latest Fragrance: Gabrielle
Photo courtesy of Chanel


The GABRIELLE CHANEL fragrance is worn ostensibly. Intensely.
Apply on skin and on the lining of clothing in a deliberate and generous spray. Renew as often as desired.


Gabrielle is an everyday perfume.  Those who wear it will soon find that they have acquired a new “signature scent.”  The fragrance works equally well from day to night, and in both casual and formal settings.  It is an incredible fragrances that you need in your collection!

The perfume is available in 50ml and 100ml bottles, and costs between $100-$140, depending upon where you purchase it.  This elegant perfume is sure to be on many holiday wish lists this year!  Do you have a loved one who would be thrilled to receive this new perfume?  Be sure to pick up two bottles when you are shopping.  One for you and one to gift to a friend.

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Chanel's Latest Fragrance: Gabrielle