Bergdorf, Bergdorf, Bergdorf… need I say more? This department store is the epitome of luxury and sophistication; one of the world’s most iconic stores known for its historic fashion, elegance and exclusive merchandise (the crème de la crème).
Located on Fifth Avenue in Midtown Manhattan, Bergdorf Goodman caries the most luxurious fashion brands as well as the latest styles from world-renowned designers. Every time I walk into the store, I embark on a journey to the world of avant-garde fashion.
The legendary NYC landmark store recently unveiled their newly renovated main floor just in time for New York Fashion Week. I had the pleasure of attending the grand opening and it did everything but disappoint! If you thought the shopping experience at Bergdorf’s couldn’t get better, I’m here to tell you that it just did! Although the main floor now has a modern twist, the classic and timeless charm is still prevalent throughout the store. The best way to explain the renovation is to compare it to a visit to a Park Avenue plastic surgeon…a little nip/tuck and updating yet the core remains the same. The previously white walls are now painted a beautiful shade of pearl matte grey with a Blue de Savoie dark marble base. The wood paneled floor has been replaced with marble and my favorite additions are the stunning custom-made chandeliers seen throughout the store. Overall, the updating makes the store look sleek yet it continues to maintain a subtle antique vibe. Another noticeable change is Bergdorf’s product placement. A handful of luxury brands, such as Chanel, Saint Laurent and Balenciaga now have their own designated area. Top tier brands have collaborated with Bergdorf Goodman in order to offer exclusive items that can’t be purchased anywhere else in the world.
One of my favorite aspects of the grand opening was “The Jewel Box”; a Pop-Up apartment on the seventh floor that was designed to mimic the high-end home of the one and only Coco Chanel. The Jewel Box was designed in order to encourage visitors to discover, interact and experience Chanel’s fine jewelry. It was such a unique experience to be able to walk through the 18th century Parisian inspired apartment and try on Chanel’s luxurious jewels in a laid back setting. If you haven’t seen Chanel’s Coco Crush Fine Jewelry Collection, I highly recommend taking a look. It is incredible and inspired by the infamous quilted bag we all know and love.
The major remodel of Bergdorf Goodman was a complete success and beyond impressive (I would expect nothing less from the fabulous Linda Fargo, the VP of Visual Merchandising). I look forward to following Bergdorf on their “2020 Vision” plan and can’t wait to see phase two. The historic fashion establishment and one of the worlds most renowned go-to luxury shopping destinations has a new façade yet has maintained its unwavering identity; that in itself is pure luxury!