The designers of this year’s Spring/Summer Paris Fashion Week were out to make a statement. Some of them quite literally! The runways were plastered with slogans, sayings, and verbal branding on clothing and accessories. Is the statement tee the new little black dress? These three fashion week shows seem to think so.
Stella McCartney‘s collection was awash with phrases and slogans. Many of the pieces were covered in sayings like, “Thanks Girl” and “No Leather.” The fun and youthful show also closed out with a flashmob-style dance party choreographed by Blanca Li in place of the traditional final model walk.
The most talked about piece from Christian Dior‘s show was a statement tee declaring, “WE SHOULD ALL BE FEMINISTS.” The collection also featured other pieces heavily branded with Dior logos and slogans. A leather clutch read, “J’ADIOR,” a new twist on the classic “j’adore dior” slogan.
There was even more branding at the Fenty x Puma show. Guest designer Rihanna’s collection featured pink, green, and lavender satin and brocade looks, which combined classic Versailles with downtown fashion. Lace fans were emblazoned with the Puma logo, while models sported ball caps featuring veils embroidered with the brand’s Puma insignia.
It remains to be seen whether other designers will jump on the slogan bandwagon, but it’s fair to say that we will be seeing a lot of the trend in stores in 2017. So are you on board with the trend or will you let this one pass you by?
