In 1964, an Italian tire company published a calendar as a thank you gift for their best customers. This simple marketing tool grew and evolved over the decades. Today this one of a kind calendar features top models and celebrities as well as world-class photography. Demand for the calendar is high, however it is not for sale. Pirelli gifts the calendar to select customers and celebrities each year. The list is extremely limited making it the world’s most exclusive calendar. Learn more about the history of this famed calendar, and also get insights into next year’s calendar. We would also love to hear if you have ever owned one of these famous calendars.