Paris Fashion Week is always packed with star studded appearances from both designers and celebrities. It is also an exciting place for up and coming designers to make their debut in the world of high fashion. Here are four new designers that we are loving from PFW.
The most recent winner of the LVMH Prize, Marine Serre has established herself as fashion’s newest darling at the age of 25. Her skillful cutting and adept mix of styles and references brought her to the forefront of this year’s pack of talented contenders.
“[Our decision] was quite unanimous,” Nicholas Ghesquière told Vogue shortly after her name was read. “It was the way she represents dressing today: the sports clothes, the body consciousness, and a kind of romanticism and femininity. It really speaks of [this] generation.”
Marine Serre’s line offers a hybrid of everyday life with conventional fashion. She meshes modern cuts and techniques with traditional fabrics to create groundbreaking styles that are still comfortable to wear.
In addition to the renowned LVMH prize, Serre was a finalist for the equally prestigious ANDAM Prize this year. Her collections 15-21 (2015/16) and Radical Call for Love (2017/18) won several prizes, and her last collection was selected for the Hyères Festival in January 2017. Marine Serre will be available beginning in September 2017 in Dover Street Market, Opening Ceremony, Nordstrom SPACE and SSENSE, among other places. Her next collection is planned for January 2018.
Berlin, home to a thriving club scene, gave birth to the menswear brand GmbH on the dance floors of the city’s famous nightclubs. Label founders Serhat Isikand and Benjamin Alexander Huseby fused the energy of Berlin’s club scene with the attitude of members in its diverse community and turned it into stylish garments. From vests and tight t-shirts to bulky leather jackets, this menswear collection will get the wearer noticed.
“We want to make everyday clothes, inspired by nightlife, inspired by work uniforms,” said Huseby. The Paris showcase was GmbH’s second collection and first formal presentation. Their models included their production manager and sales director, another departure from fashion norms, but which is highly reflective of the brand’s attitude and who their intended audience is. This youthful contemporary collection is generating fashion buzz, and it has been successful thus far.
Glenn Martens of Y/Project
Glenn Martens is another emerging designer who has managed to expertly blend the opulence of high fashion with street wear. He is the most recent ANDAM Award winner, which has given him both higher visibility as well as the support needed to explore innovative techniques like embroidery, which will be seen in his collections this season.
The French label Y/Project was nearly derailed when its founder, Yohan Serfaty, sadly died of cancer in 2013. Thanks to Glenn Martens, a graduate of Royal Academy of Arts in Antwerp, the brand is thriving. He took production from exclusively menswear to unisex designs, bringing Y/Project to a larger audience. Y/Project styles have been spotted on Rihanna, Hailey Baldwin, and Beyonce, to name a few celebrity fans of the line.
We ask customers to think about what they see. We ask them what they want to own, and what they want to become…There’s streetwear next to velvet cocktail dresses, next to unisex pieces. We take inspiration from wherever we want, whether its from subculture or a historical era. It’s an eclectic melting pot.
Antonin Tron, a 32-year-old Parisian designer, won the First Collections Prize at the 2016 ANDAM Fashion Award. He made his independent debut with his own line, called Atlein, in a show this March which showcased his innovative take on draping, structuring, and contouring fabric.
A surfing aficionado, Tron explains that the the appeal of the ocean and of being one with the natural world are the driving forces behind his brand Atlein.
There’s something about the moment, early in the morning, when there is a mist on the ocean, and I put my wet suit on in the parking lot, and I paddle out… That is what Atlein is.
A signature element of his designs is the use of jersey fabric from a family jersey manufacturer in the Vosges region. The viscose jersey is reminisce of silk and gave Tron more versatility with his creations. He is thus able to create pleated and ruched dresses that are at once elegant and sporty.
We have no doubt that these designer’s brands will find their way into your wardrobe in the near future! So, tell us, did you spot any up and coming designers at Paris Fashion Week?