New Designers to Watch from London Fashion Week

Last month’s London Fashion Week brought us beautiful and also forward-thinking fashion from dozens of talented designers.  Top labels like Tommy Hilfiger, Burberry, and Emporio Armani presented typically marvelous Spring/Summer shows.  However, a few up-and-coming designers stood out amidst this crown of long-established brands.  After seeing their shows at London Fashion Week, we believe these are the new designers to watch.

Alice Archer

New Designers to Watch from London Fashion Week
Photo courtesy of Alice Archer


Archer has a growing reputation as one of London’s most exciting and talented designers,


British designer Alice Archer is perhaps best known for the gorgeous embroidery which embellishes her pieces.  After graduating from the Royal College of Art, Archer worked as an embroidery designer for Belgian fashion designer Dries van Noten.   Archer uses those honed skills to elevate her ready-to-wear collections.  Her pieces frequently make use of hand, digital and Irish machine embroidery. You may have seen her work won by celebrites like P Diddy, Suzy Menkes, Mrs B, Susie Lau and also Pandora Sykes.

Rejina Pyo



New Designers to Watch from London Fashion Week
Photo courtesy of Rejina Pyo


REJINA PYO is best known for it’s graphic and playful yet effortlessly elegant aesthetic.


After receiving her Masters in Fashion Design from Central Saint Martins, London-based designer Rejina Pyo began to work with Roksanda Ilincic.  During this time, Pyo won the Han Nefkens Fashion Award, and eventually began her own label.  Her designs show their architectural influence in the strong lines and bold silhouettes.  We also applaud her playful use of color.

Roberta Einer


New Designers to Watch from London Fashion Week
Photo courtesy of Roberta Einer


Adopting traditional couture techniques realised in a vibrant and modern way, Roberta found her signature maximalist embellishments and illustrative, tonal embroideries.


Estonian-born Roberta Einer moved to London to study fashion at Central Saint Martins.  During her schooling, Einer interned with Mart Katrantzou and Alexander McQueen and later worked in Paris for Balmain.  Now leading her own label, Einer’s work shows a penchant for experimentation with textiles.  Her maximalist techniques result in bold and also graphic designs that appeal to young fashionistas.  .

Malone Souliers


New Designers to Watch from London Fashion Week
Photo courtesy of Malone Souliers


Drawing on the discipline and drive for perfection instilled in her by Olympian dressage, Mary Alice designs primarily in architectural principle, and only secondarily to trend, prioritising an exacting standard from the locus of the heel down to the millimetre of motion.


American-born Mary Alice Malone is the creative director behind Malone Souliers, the bold footwear brand.  Malone studied at the London College of Fashion before teaming up with managing director Roy Luwolt to create Malone Souliers.  The label’s shoes are crafted from only the finest materials, and also feature fresh and fashionable designs in vivid color.  Perhaps you have seen Malone Souliers shoes on the feet of celebs like Lupita Nyong’o. Solange Knowles,or Cameron Diaz!

So which of these new designers are you excited to see more of?  Let us know in the comments below or on social media.  Perhaps you are looking for more from London?  Check out the highlights from London Fashion Week Men’s SS18 here.  Whether you try a new designer or an established one, the clothes from LFW this year were not to be missed!  So, tell us, did you catch any of this amazing week of fashion?

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New Designers to Watch from London Fashion Week