London Men’s Fashion Week 2018: Our Favorite Looks

London provided us with another amazing, albeit smaller, men’s fashion week this year.  Few of this year’s highlights could be described as traditional British fashion, opting for more fluid silhouettes and bolder colors and prints.  We are discussing our favorite looks from London Men’s Fashion Week 2018 and our top takeaways from the week.

Utilitarian Sportswear



Both the runways and retailers have been overwhelmed with activewear in past years.  As consumer demand for stylish sportswear hold steady, designer seek ways to elevate both the form and function of the pieces they offer.  Christopher Ræburn did this by offering multiple looks featuring clean, sharp sportswear that melds luxury with utility.  In addition to the quality construction and stylish design of Ræburn’s pieces, his fashions always make use of sustainable fabrics and fabrication methods.  He has been practicing sustainability since before it was fashionable to do so.

Prints and Shorts


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Alex Mullins joined the ranks of fashion designers providing us with stylish shorts for men.  His cowboy-influenced looks frequently paired slouchy prints with shorts for a carefree, but stylish, effexct.

Alex Mullins says about this collection:


In this 32-piece collection Mullins creates a graphic world that draws upon the masculinity of the Wild West Rodeo; hardwearing, practical workwear clothing is reinvented, by treating them as a wearable canvas. Large-scale paintings are spliced and reworked to create unique abstract printed pieces.

Yellow as a Statement


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Tinges of contrasting colour & material choices depict the garish, fluctuating emotions, environments and personalities that run through the 9-5 work cycle honing in on exposed materials referencing structures that en- case, and create various work places


Have you heard of the new “Gen Z Yellow” trend?  This new hot hue was used by A-COLD-WALL* to dramatic effect at London Men’s Fashion Week.  The runway show took place in a industrial warehouse, and viewers were given safety googles, ear plugs, and also a ventilator upon entrance to the show.  The bright colors of the collection were a contrast with the cold urban environment.  This new yellow hue made it into other designer’s collections as well, so be prepared to see more of it in 2019.

Gender Fluid Silhouettes



As the separation between men’s and women’s fashion weeks becomes less distinct, the silhouettes shown do as well.  Edward Crutchley used the same fabrics and silhouettes for his men’s and women’s collections.  These oversized and also fluid shapes allow for less definition between what is considered menswear and womenswear.

Edward Crutchley explains the collection:


This is a collection of exaggerated proportions. It embodies the contrast between the cybernetic and the physical. Enlarged fits and volumes are either extremely oversized or very formfitting. Parka jackets and blousons are amplified to loose, expanded dimensions with dropped shoulders and baggy sleeves. Trousers are either shrunken or wide. Shorts linger somewhere in between hot pant and boxer.

Club Kid Couture



In recent years Charles Jeffery Loverboy‘s shows have been the talk of the week.  His insane collections and over-the-top runway shows are nothing less than spectacle.  This year’s collection featured club kid fashions in wild prints and colors.  All-over body paint was a thread throughout the show, and also models with enormous avant-garde accessories.  Ready-to-wear this isn’t, but as Charles Jeffery says about the collection: “If you’re looking for the line between his collection and his party, don’t: it arrives wholly and you need to go with it, a universe and a cast of characters too fabulous to explain.”

So, which of these looks is your favorite?  How do you think they compare with the SS18 show?

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London Men’s Fashion Week 2018: Our Favorite Looks